What is Digital Marketing?
Digital marketing is the promotion of products, services, or brands using the internet and digital technologies like social media, search engines, websites, and email.
Difference between SEO and SMM.
SEO (Search Engine Optimization) the practice of improving a website to increase its visibility in organic (unpaid) search engine results.
SMM (Social Media Marketing) Social media marketing involves the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It encompasses activities such as posting text and image updates, videos, and other content that sparks user engagement. The primary goal is to create a strong online presence, fostering a sense of community around your brand.
What is a sales funnel in digital marketing?
It represents the customer journey: Awareness, Interest, Consideration, Purchase, and Retention.
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